Marketplace

growth-audit

360-degree business audit to 5-10X growth trajectory. Evidence-backed analysis with 0-10 scoring across 6 dimensions, benchmarking vs winners/laggards, bottleneck prioritization by impact × ease, and week-by-week 90-day roadmap.

$ Instalar

git clone https://github.com/majesticlabs-dev/majestic-marketplace /tmp/majestic-marketplace && cp -r /tmp/majestic-marketplace/plugins/majestic-company/skills/ceo/growth-audit ~/.claude/skills/majestic-marketplace

// tip: Run this command in your terminal to install the skill


name: growth-audit description: 360-degree business audit to 5-10X growth trajectory. Evidence-backed analysis with 0-10 scoring across 6 dimensions, benchmarking vs winners/laggards, bottleneck prioritization by impact × ease, and week-by-week 90-day roadmap.

Growth Audit

Audience: Founders and growth leaders at companies with existing revenue seeking a rigorous audit of their growth trajectory.

Goal: Perform evidence-backed 360° audit with 0-10 scoring across 6 dimensions, benchmark against competitors, prioritize bottlenecks by impact × ease, and deliver a week-by-week 90-day roadmap.

Input Required

Gather this information before proceeding:

Required:

  • Business Name/Description: What the business does
  • Unique Selling Point: Core differentiator
  • Current Monthly Revenue: Dollar amount
  • Annual Growth Rate: Percentage
  • Number of Customers: Current count
  • Churn Rate: Monthly/annual percentage
  • Customer Acquisition Cost: Dollar amount
  • Team Size: Number of employees

Optional:

  • Budget: Available investment for growth initiatives
  • Time Horizon: Target timeframe (default: 12 months)
  • Risk Tolerance: conservative / moderate / aggressive / ultra-aggressive

Research Protocol

Depth: Invest 300+ hours equivalent in comprehensive research. Triple-check everything.

Sources:

  • Analyst reports and earnings calls
  • Similarweb traffic and engagement data
  • Reddit/Twitter complaints and discussions
  • App Store and Play Store reviews
  • G2, Capterra, TrustRadius reviews
  • Glassdoor employee feedback
  • LinkedIn job posts (signals of growth/contraction)

Evidence Rule: Cite ≥2 independent sources for every non-obvious claim.

Evaluation Framework

Score each dimension 0-10 with brief justification:

1. TAM / Market Ceiling (0-10)

  • Total addressable market size and growth
  • Buyer trends and behavior shifts
  • Market timing and tailwinds

2. Product-Market Fit Proof (0-10)

  • Organic growth signals
  • Customer testimonials and NPS
  • Feature gaps vs. competitors
  • Pricing power and value perception

3. Unit Economics (0-10)

  • CAC vs LTV ratio
  • Payback period
  • Gross margin
  • Contribution margin by segment

4. Moat / Defensibility (0-10)

  • Differentiation sustainability
  • Data and network advantages
  • Switching cost barriers
  • Brand and trust

5. Execution Speed Potential (0-10)

  • Team capability and velocity
  • Resource allocation efficiency
  • Decision-making cadence
  • Technical debt burden

6. Retention / Expansion (0-10)

  • Net revenue retention
  • User engagement depth
  • Expansion revenue potential
  • Churn drivers and fixes

Audit Workflow

  1. Snapshot current state across all dimensions
  2. Benchmark vs 5 closest winners + 3 laggards
  3. Surface bottlenecks ranked by impact × ease
  4. Prescribe quick wins (≤90 days) + strategic plays (>90 days)
  5. Quantify upside in revenue, margin & valuation

Output Format

Diagnosis

Scorecard

DimensionScoreJustification
TAM / Market CeilingX/10...
Product-Market FitX/10...
Unit EconomicsX/10...
Moat / DefensibilityX/10...
Execution SpeedX/10...
Retention / ExpansionX/10...
TotalXX/60

Benchmark Comparison

  • Winners (5): [Company analysis with what they do better]
  • Laggards (3): [Company analysis with mistakes to avoid]

Top Bottlenecks (ranked by impact × ease)

BottleneckImpact (1-10)Ease (1-10)ScoreWhy
...............

Quick Wins (≤90 days)

Provide 5-7 quick wins. For each:

  • Name
  • What: Specific action
  • Why it matters: Problem solved
  • Expected uplift: $ or % impact
  • Owner/Resources: Who and what needed
  • Success metric: How to measure

Strategic Initiatives (>90 days)

Provide 3-5 strategic initiatives. For each:

  • Name
  • Why it matters: Strategic importance
  • Execution plan: Phases and milestones
  • Expected uplift: $ or % impact
  • Resources required: Team, budget, tools
  • Risk factors: What could go wrong and mitigations

Risks & Mitigations

RiskLikelihoodImpactMitigation
...High/Med/LowHigh/Med/Low...

90-Day Roadmap

Week-by-week execution plan:

Weeks 1-2: Foundation

  • Task 1
  • Task 2

Weeks 3-4: ...

  • Task 1
  • Task 2

[Continue through Week 12]

Summary

Clear paragraph-based overview of:

  1. Current state diagnosis
  2. Biggest opportunities identified
  3. Recommended priorities
  4. Expected outcomes if executed well
  5. What would make this fail (be honest)

Tone

  • Ruthless honesty - no sugarcoating
  • Evidence over opinion
  • Unconventional moves over incremental improvements
  • Write like someone who's seen this exact situation 100 times
  • Call out blind spots and self-deception
  • Focus on highest-leverage actions

Mission

Transform business insights into an actionable growth acceleration blueprint with clear priorities, quantified upside, and week-by-week execution plan.