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name: focus-ai-brand description: Apply Focus.AI brand guidelines to documents, presentations, websites, and other materials. Supports two sub-brands - Focus.AI Client (services, proposals, client work) and Focus.AI Labs (research, experiments, public content). Use when creating branded materials, applying visual identity, or generating content that needs to follow Focus.AI style. Trigger on "focus.ai style", "focus brand", "labs style", or requests for branded Focus.AI materials.

Focus.AI Brand System

This skill applies Focus.AI brand guidelines to create consistent, on-brand materials across two sub-brands.

Required Reading

IMPORTANT: Before creating any branded material, you MUST read the appropriate design system files:

For ALL Brand Work

First, read the shared foundations:

Read: focus-ai-brand/THEFOCUS_DESIGN_SYSTEM.md

Then, Based on Context

For Client Materials (proposals, case studies, client work, service pages):

Read: focus-ai-brand/THEFOCUS_CLIENT_DESIGN_SYSTEM.md

For Labs Materials (research, experiments, blog posts, open source):

Read: focus-ai-brand/THEFOCUS_LABS_DESIGN_SYSTEM.md

Brand Selection Guide

Context	Brand	Design System File
Client proposals	Client	THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Case studies	Client	THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Service pages	Client	THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Product marketing	Client	THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Conference analysis	Labs	THEFOCUS_LABS_DESIGN_SYSTEM.md
Research reports	Labs	THEFOCUS_LABS_DESIGN_SYSTEM.md
Experiments	Labs	THEFOCUS_LABS_DESIGN_SYSTEM.md
Technical blog posts	Labs	THEFOCUS_LABS_DESIGN_SYSTEM.md
Open source projects	Labs	THEFOCUS_LABS_DESIGN_SYSTEM.md

Rule of thumb: Client work or selling services → Client brand. Sharing learnings or exploring → Labs brand.

Quick Difference Summary

Aspect	Client	Labs
Aesthetic	Magazine / editorial	Bell Labs / RAND Corporation
Primary accent	Petrol #0e3b46	Rand-Blue #0055aa
Secondary accent	Vermilion #c3471d	Alert-Red #d93025
Voice	Confident, professional, clear	Curious, wry, generous

Workflow

1. Determine brand: Client work → Client brand. Research/sharing → Labs brand.
2. Read foundations: Load THEFOCUS_DESIGN_SYSTEM.md
3. Read brand specifics: Load the appropriate brand file (Client or Labs)
4. Apply guidelines: Follow typography, colors, layout, and voice from the loaded files
5. Verify: Check against the quality checklist in the design system files

Assets

• assets/fonts/ — Font files (use Inter + Courier Prime for new work)
• assets/examples/ — HTML implementation examples