marketing-seo-technical
Technical SEO auditing for traditional search engines (Google, Bing) covering Core Web Vitals, crawlability, structured data, mobile optimization, site architecture, and actionable fix recommendations.
$ Instalar
git clone https://github.com/vasilyu1983/AI-Agents-public /tmp/AI-Agents-public && cp -r /tmp/AI-Agents-public/frameworks/claude-code-kit/framework/skills/marketing-seo-technical ~/.claude/skills/AI-Agents-public// tip: Run this command in your terminal to install the skill
SKILL.md
name: marketing-seo-technical description: Technical SEO auditing for traditional search engines (Google, Bing) covering Core Web Vitals, crawlability, structured data, mobile optimization, site architecture, and actionable fix recommendations.
TECHNICAL SEO AUDITING — OPERATIONAL SKILL
This skill contains actionable, production-ready systems for performing comprehensive technical SEO audits and delivering prioritized optimization recommendations for traditional search engines (Google, Bing).
Use this skill when the user asks for:
- Technical SEO audits (full or targeted)
- Core Web Vitals optimization (LCP, INP, CLS)
- Crawlability and indexation issues
- Structured data/Schema.org implementation
- Mobile-first optimization
- Site speed and performance fixes
- Internal linking architecture
- Duplicate content and canonical handling
- International SEO (hreflang)
- Security and HTTPS configuration
Quick Reference
| Task | Resource/Template | Location | When to Use |
|---|---|---|---|
| Auditing | |||
| Full Technical Audit | 10-Point Checklist | templates/audits/full-technical-audit.md | Comprehensive site-wide audit |
| Quick Audit | Abbreviated Checklist | templates/audits/quick-audit-checklist.md | Fast issue identification |
| Priority Matrix | Impact vs Effort | templates/priority/impact-effort-matrix.md | Prioritize audit findings |
| Core Web Vitals | |||
| CWV Deep Dive | CWV Guide | resources/core-web-vitals-guide.md | LCP, INP, CLS optimization |
| CWV Report | Report Template | templates/cwv/core-web-vitals-report.md | Document CWV findings |
| Crawlability | |||
| Indexation Issues | Crawlability Guide | resources/crawlability-indexing.md | Robots.txt, sitemaps, GSC issues |
| Performance | |||
| Site Speed | Speed Guide | resources/site-speed-optimization.md | TTFB, render-blocking, images |
| Technical Setup | |||
| Mobile Optimization | Mobile Guide | resources/mobile-seo-guide.md | Responsive, viewport, mobile-first |
| Structured Data | Schema Guide | resources/structured-data-guide.md | JSON-LD, rich snippets |
| Schema Report | Validation Template | templates/schema/schema-validation-report.md | Document schema findings |
| Security/HTTPS | Security Guide | resources/security-https-guide.md | HTTPS, HSTS, headers |
| Architecture | |||
| Internal Linking | Link Strategy | resources/internal-linking-strategy.md | Link equity, orphan pages |
| Duplicate Content | Canonical Guide | resources/duplicate-content-handling.md | Canonicals, pagination |
| International SEO | Hreflang Guide | resources/internationalization-hreflang.md | Multi-language/region sites |
10-Point Audit Framework
Every technical SEO audit follows this systematic checklist:
| # | Area | Key Metrics | Weight |
|---|---|---|---|
| 1 | Crawlability | robots.txt status, sitemap coverage, crawl budget | High |
| 2 | Core Web Vitals | LCP <2.5s, INP <200ms, CLS <0.1 | High |
| 3 | Site Speed | TTFB <800ms, FCP <1.8s, Speed Index | High |
| 4 | Mobile | Mobile-friendly score, viewport, touch targets | High |
| 5 | Security | HTTPS, mixed content, HSTS, headers | Medium |
| 6 | Structured Data | Schema validity, rich snippet eligibility | Medium |
| 7 | On-Page | Meta tags, heading hierarchy, keyword signals | Medium |
| 8 | Architecture | Internal links, URL structure, canonicals | High |
| 9 | Duplicate Content | Canonical implementation, pagination | Medium |
| 10 | Internationalization | Hreflang (if applicable), geo-targeting | Low |
Scoring: Rate each area 0-10, calculate weighted average for overall Technical Health Score.
Decision Trees
### Audit Type Selection
Full site audit needed
└─ Use templates/audits/full-technical-audit.md
Quick issue check
└─ Use templates/audits/quick-audit-checklist.md
CWV-only deep dive
└─ Use templates/cwv/core-web-vitals-report.md
Schema validation only
└─ Use templates/schema/schema-validation-report.md
### Core Web Vitals Failing
LCP >2.5s
└─ Preload LCP element, optimize images, add CDN
└─ See resources/core-web-vitals-guide.md
INP >200ms
└─ Reduce JavaScript, optimize event handlers
└─ See resources/core-web-vitals-guide.md
CLS >0.1
└─ Add dimensions to images/ads, avoid layout shifts
└─ See resources/core-web-vitals-guide.md
### Indexation Issues
Pages not indexed
└─ Check robots.txt blocking
└─ Verify sitemap inclusion
└─ Check canonical tags
└─ See resources/crawlability-indexing.md
Crawl budget problems
└─ Remove low-value pages from crawl
└─ Fix redirect chains
└─ Optimize pagination
└─ See resources/crawlability-indexing.md
### Mobile Issues
Mobile-unfriendly
└─ Check viewport meta tag
└─ Verify responsive CSS
└─ Test touch target sizes
└─ See resources/mobile-seo-guide.md
### Security Issues
Mixed content warnings
└─ Update all HTTP resources to HTTPS
└─ See resources/security-https-guide.md
SSL/TLS issues
└─ Run SSL Labs test
└─ See resources/security-https-guide.md
Navigation
Core Resources
- resources/core-web-vitals-guide.md - LCP, INP, CLS thresholds and optimization
- resources/crawlability-indexing.md - Robots.txt, sitemaps, GSC, indexation
- resources/site-speed-optimization.md - TTFB, render-blocking, image optimization
- resources/mobile-seo-guide.md - Mobile-first indexing, responsive design
- resources/structured-data-guide.md - Schema.org, JSON-LD, rich snippets
- resources/security-https-guide.md - HTTPS, HSTS, security headers
- resources/internal-linking-strategy.md - Link architecture, orphan pages
- resources/duplicate-content-handling.md - Canonicals, pagination, parameters
- resources/internationalization-hreflang.md - Hreflang, geo-targeting
Templates
Audits
- templates/audits/full-technical-audit.md - Complete 10-point audit checklist
- templates/audits/quick-audit-checklist.md - Fast abbreviated audit
Core Web Vitals
- templates/cwv/core-web-vitals-report.md - CWV-specific audit report
Structured Data
- templates/schema/schema-validation-report.md - Schema audit report
Prioritization
- templates/priority/impact-effort-matrix.md - Issue prioritization matrix
Related Skills
Marketing & SEO
- ../marketing-ai-search-optimization/SKILL.md - AI search engines (ChatGPT, Perplexity, Claude, Gemini) - complementary to traditional SEO
- ../marketing-social-media/SKILL.md - Social media marketing and content distribution
Technical Implementation
- ../software-frontend/SKILL.md - Frontend performance optimization, SSR
- ../software-backend/SKILL.md - Server-side optimization, API performance
- ../software-security-appsec/SKILL.md - Security hardening, HTTPS implementation
Quality & Performance
- ../qa-observability/SKILL.md - Performance monitoring, observability
- ../ops-devops-platform/SKILL.md - CDN setup, infrastructure optimization
Key Differentiators
Technical SEO vs AI Search Optimization:
- Technical SEO: Optimize for Googlebot, traditional SERP rankings, Core Web Vitals
- AI Search: Optimize for LLM retrieval, citations, answer quality
Audit Output Format:
- Critical Issues - Fix immediately (high impact)
- Important Optimizations - Fix soon (medium impact)
- Recommended Enhancements - Nice to have
Each finding includes:
- What's wrong and why it matters
- Step-by-step fix instructions
- Expected outcome
- Validation method
External Resources
See data/sources.json for 53 curated sources across:
- Google official documentation (Search Central, web.dev)
- Core Web Vitals optimization guides
- Crawlability and indexing references
- SEO tools (Ahrefs, Semrush, Moz, Screaming Frog)
- Industry blogs and case studies
- JavaScript SEO guides
Getting Started
Quick audit (15 minutes):
- Run PageSpeed Insights on key pages
- Check robots.txt and sitemap.xml accessibility
- Validate structured data with Rich Results Test
- Review GSC Coverage report for indexation issues
- Use templates/audits/quick-audit-checklist.md
Full audit (2-4 hours):
- Use templates/audits/full-technical-audit.md
- Work through all 10 audit areas systematically
- Score each area 0-10
- Prioritize findings with templates/priority/impact-effort-matrix.md
- Document fixes with validation steps
Ongoing monitoring:
- Set up GSC alerts for indexation issues
- Monitor Core Web Vitals in CrUX
- Schedule quarterly audits
- Track improvements against baseline
Success Criteria
A successful technical SEO audit delivers a prioritized list of issues with clear fix instructions and validation methods that measurably improve search visibility and Core Web Vitals scores.
Repository
vasilyu1983
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vasilyu1983/AI-Agents-public/frameworks/claude-code-kit/framework/skills/marketing-seo-technical
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Updated5d ago
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