Marketplace

patient-journey-mapping

Framework for documenting compliant patient journeys with touchpoints, consent, and escalation paths.

$ Installer

git clone https://github.com/gtmagents/gtm-agents /tmp/gtm-agents && cp -r /tmp/gtm-agents/plugins/healthcare-marketing/skills/patient-journey-mapping ~/.claude/skills/gtm-agents

// tip: Run this command in your terminal to install the skill


name: patient-journey-mapping description: Framework for documenting compliant patient journeys with touchpoints, consent, and escalation paths.

Patient Journey Mapping Skill

When to Use

  • Designing education, onboarding, or adherence programs for patients/caregivers.
  • Aligning cross-functional teams on touchpoints, responsibilities, and data handling.
  • Preparing regulatory reviews that require end-to-end journey documentation.

Framework

  1. Persona Canvas – demographics, condition, motivators, fears, accessibility needs.
  2. Journey Phases – awareness, consideration, onboarding, adherence, advocacy with goals + KPIs.
  3. Touchpoint Inventory – channel, owner, content theme, consent requirements, escalation notes.
  4. Data & Consent Layer – data collected per touchpoint, retention policy, opt-out mechanism.
  5. Monitoring & Feedback – metrics, VOC loops, safety/adverse event reporting flows.

Templates

  • Journey map worksheet (phase, touchpoint, message, KPI, compliance notes).
  • Consent + data handling checklist per touchpoint.
  • Escalation tree for medical, legal, or support interventions.

Tips

  • Co-create journeys with clinical + legal reviewers early to reduce rework.
  • Include accessibility guidelines (WCAG, language support) in each touchpoint.
  • Pair with orchestrate-patient-journey for automated journey blueprints.

Repository

gtmagents
gtmagents
Author
gtmagents/gtm-agents/plugins/healthcare-marketing/skills/patient-journey-mapping
31
Stars
7
Forks
Updated5d ago
Added1w ago