---

name: landing-page-builder description: Generate structured landing page copy with hero, body, proof, and CTA sections. Framework-agnostic - adapts approach based on awareness level and offer type. triggers:

• landing page
• landing page copy
• sales page copy
• conversion page
• lead page allowed-tools: Read, Write, Edit, AskUserQuestion

---

Landing Page Builder

Generate structured landing page copy that converts. Framework-agnostic approach - you choose the best structure based on context.

Required Inputs

Use AskUserQuestion to gather these inputs from the user:

Input	Description
Product/Offer	What's being offered (name, price, bonuses, guarantee)
Target Audience	Who this is for (demographics, psychographics)
Pain Points	2-3 specific problems the audience faces
Key Benefits	2-3 outcome-focused benefits
Proof	Testimonials, case studies, or statistics
Page Goal	Single conversion goal (lead, sale, demo, signup)
Awareness Level	Problem-aware, solution-aware, or product-aware
Traffic Source	Where visitors come from (ad copy, email, organic)

If the user doesn't provide all inputs, ask for the missing ones before proceeding.

Conversation Starter

If the user hasn't provided context, begin with:

---

I'll help you create landing page copy. Please share:

The Basics:

1. What product/service are you promoting? (name, price, offer details)
2. What's the conversion goal? (lead, sale, demo, signup)
3. Where is traffic coming from? (ads, email, organic - share the source copy if available)

Your Audience: 4. Who is this for? (role, situation, sophistication level) 5. What's their current painful situation vs. dream outcome? 6. What keeps them from taking action? (fears, objections, skepticism)

Your Proof: 7. Best testimonials or case studies? (specific results preferred) 8. Any trust indicators? (logos, credentials, media mentions)

I'll use this to create copy that matches your audience's awareness level.

---

Output Structure

Produce copy in this order (a complete landing page):

1. Hero Section

• Headline: 8-12 words, matches traffic source messaging
• Subheadline: 15-20 words, expands on promise
• Hero CTA: Primary button text

2. Problem Section

• Acknowledge the pain (2-3 sentences)
• Show you understand their situation
• Create resonance before presenting solution

3. Solution Section

• Introduce the product/offer
• Explain the mechanism (how it works)
• Keep it simple - avoid jargon

4. Benefits Section

• 3-5 benefit blocks
• Each: bold outcome + supporting detail
• Focus on transformation, not features

5. Proof Section

• Testimonials with specific results
• Case study snippets
• Trust indicators (logos, numbers, credentials)

6. Objection Handling

• Address 2-3 common objections
• Use FAQ format or inline handling
• Turn skepticism into confidence

7. Offer Stack

• Clear breakdown of what's included
• Price presentation (anchor if appropriate)
• Bonuses listed with values
• Guarantee prominently displayed

8. Final CTA

• Urgency element if genuine
• Risk reversal reminder
• Clear button text

Approach Guidelines

For Problem-Aware audiences:

• Lead with pain acknowledgment
• Spend more time on problem/agitate
• Educate on solution category before introducing product

For Solution-Aware audiences:

• Lead with differentiation
• Focus on why THIS solution
• Compare to alternatives (tactfully)

For Product-Aware audiences:

• Lead with offer/deal
• Focus on proof and objection handling
• Shorter copy, faster to CTA

Audience Psychology Checklist

When gathering inputs, ensure you understand:

Factor	Questions to Answer
Current State	What frustrations do they face daily?
Desired State	What does success look like to them?
Hidden Fears	What are they secretly afraid of?
Trust Barriers	Why might they not believe you?
Decision Triggers	What would make them act now?

Use these insights to:

• Write problem sections that resonate emotionally
• Choose headlines that match their awareness
• Address objections before they arise
• Create urgency that feels authentic

Quality Standards

1. Message Match: Headline must echo traffic source copy
2. One Goal: All copy drives toward single conversion
3. Specific Proof: No vague claims - numbers, names, results
4. Clear CTA: Obvious next step, no confusion
5. Mobile-First: Short paragraphs, scannable structure
6. No Fluff: Cut "very", "really", "just", "amazing"

Output Format

## [PAGE TITLE]

### Hero
**Headline:** [8-12 words]
**Subheadline:** [15-20 words]
**CTA Button:** [Button text]

---

### Problem
[2-3 sentences acknowledging pain]

---

### Solution
[Product introduction + mechanism]

---

### Benefits
**[Benefit 1]**: [Supporting detail]
**[Benefit 2]**: [Supporting detail]
**[Benefit 3]**: [Supporting detail]

---

### Proof
[Testimonials/case studies/trust indicators]

---

### Objections
**[Objection 1]?** [Response]
**[Objection 2]?** [Response]

---

### Offer
**What You Get:**
- [Item 1] (Value: $X)
- [Item 2] (Value: $X)
- [Bonus] (Value: $X)

**Total Value:** $XXX
**Your Investment:** $XX

**Guarantee:** [Guarantee details]

---

### Final CTA
[Urgency + risk reversal + button text]

What This Skill Does NOT Do

• Prescribe specific frameworks (AIDA, PAS, etc.) - you choose
• Generate multiple variations - one focused version
• Include design/visual direction - copy only
• Promise specific conversion rates

When to Use This vs. sales-page

Use landing-page-builder when...	Use sales-page when...
You know your messaging already	Starting from scratch
Need quick copy execution	Want competitive research
Already have positioning	Need formula libraries
Time is limited	Want blueprint + templates