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name: product-management description: This skill should be used when the user asks to "analyze my product", "research competitors", "find feature gaps", "create feature request", "prioritize backlog", "generate PRD", "plan roadmap", "what should we build next", "competitive analysis", "gap analysis", "sync issues", or mentions product management workflows. Provides AI-native PM capabilities for startups with signal-based feature tracking, the WINNING prioritization filter, and GitHub Issues integration with deduplication. version: 0.2.0

Product Management Skill

AI-native product management for startups. Transform Claude into an expert PM that processes signals, not just feature lists.

Core Philosophy

WINNING = Pain × Timing × Execution Capability

Filter aggressively from 50 gaps to 3-5 high-conviction priorities. Expert PMs track signals with confidence scores, timestamps, and velocity.

Commands Quick Reference

Command	Purpose
/pm:analyze	Scan codebase + interview for product inventory
/pm:landscape	Research competitor landscape
/pm:gaps	Run gap analysis with WINNING filter
/pm:file	Batch create GitHub Issues for approved gaps
/pm:prd	Generate PRD and create GitHub Issue
/pm:sync	Sync local cache with GitHub Issues

Agents

This plugin provides specialized agents for autonomous tasks:

Agent	Triggers On	Purpose
research-agent	"research [competitor]", "scout [name]"	Deep autonomous web research
gap-analyst	"find gaps", "what should we build"	Systematic gap identification with scoring
prd-generator	"create PRD for [feature]"	Generate PRD + create GitHub Issue

Data Storage

All data stored in .pm/ folder at project root:

.pm/
├── config.md                 # Positioning, scoring weights
├── product/                  # Product inventory, architecture
├── competitors/              # Competitor profiles
├── gaps/                     # Gap analyses with scores
├── requests/                 # Synced GitHub Issues (for dedup)
├── prds/                     # Generated PRDs
└── cache/last-updated.json   # Staleness tracking

See references/data-structure.md for complete file templates.

WINNING Filter Scoring

Hybrid scoring approach - Claude suggests researchable criteria, user scores domain-specific:

Criterion	Scorer	Source
Pain Intensity (1-10)	Claude	Review sentiment, support data
Market Timing (1-10)	Claude	Search trends, competitor velocity
Execution Capability (1-10)	User	Architecture fit, team skills
Strategic Fit (1-10)	User	Positioning alignment
Revenue Potential (1-10)	User	Conversion/retention impact
Competitive Moat (1-10)	User	Defensibility once built

Total: X/60 → Recommendation:

• 40+ → FILE (high conviction)
• 25-39 → WAIT (monitor)
• <25 → SKIP (not worth it)

See references/winning-filter.md for detailed scoring criteria.

Deduplication & Sync

Prevent duplicate feature requests by syncing with GitHub Issues:

On Session Start

1. Check .pm/cache/last-updated.json for staleness
2. If >24 hours since last sync, prompt for /pm:sync

/pm:sync Process

1. Fetch all GitHub Issues with pm:* labels via gh issue list --json
2. Update .pm/requests/[issue-number].md for each issue
3. Update last-updated.json timestamp

Deduplication During Gap Analysis

1. Load existing issues from .pm/requests/
2. For each new gap, fuzzy match against existing:
   • Title similarity (Levenshtein): 40% weight
   • Keyword overlap: 30% weight
   • Label match: 20% weight
   • Description similarity: 10% weight
3. Mark gaps as:
   • EXISTING (>80% match) → Show linked issue
   • SIMILAR (50-80%) → Warn, ask user
   • NEW (<50%) → Proceed normally

Output Format

| Gap | WINNING | Status | Match |
|-----|---------|--------|-------|
| OAuth support | 47/60 | EXISTING | #42 (95%) |
| Dark mode | 38/60 | NEW | - |

Flow Summaries

Product Analysis (/pm:analyze)

1. Scan codebase for features (routes, components, APIs, models)
2. Interview user for business context
3. Generate inventory with technical moats and debt flags
4. Save to .pm/product/

Competitive Intelligence (/pm:landscape, /pm:scout [name])

1. Research competitors via WebFetch/WebSearch
2. Categorize features: Tablestakes, Differentiators, Emerging, Deprecated
3. Save profiles to .pm/competitors/

Gap Analysis (/pm:gaps)

1. Load product inventory + competitor profiles
2. Check staleness (>30 days → prompt refresh)
3. Sync with GitHub Issues for deduplication
4. Identify all gaps, score with WINNING filter
5. Mark as NEW/EXISTING/SIMILAR
6. Save to .pm/gaps/[date]-analysis.md

Feature Filing (/pm:review, /pm:file)

1. /pm:review - Walk through gaps, decide FILE/WAIT/SKIP
2. /pm:file - Create GitHub Issues for approved gaps (skips duplicates)
3. Apply labels: pm:feature-request, winning:*, priority:*

PRD Generation (/pm:prd [feature])

1. Load feature context from gap analysis or GitHub Issue
2. Generate PRD: Problem, User Stories, Acceptance Criteria, etc.
3. Save to .pm/prds/[slug].md
4. Create GitHub Issue with PRD content as feature request

Backlog & Roadmap (/pm:backlog, /pm:roadmap)

1. Fetch open issues with pm: labels
2. Sort by WINNING score or RICE
3. Organize into Now/Next/Later priorities

GitHub Integration

Labels (Auto-Created)

pm:feature-request    pm:gap-identified    pm:competitor-intel
priority:now          priority:next        priority:later
winning:high (40+)    winning:medium (25-39)    winning:low (<25)

Prerequisites

• GitHub CLI (gh) installed and authenticated
• Run gh auth status to verify

See references/github-labels.md for label definitions. See references/issue-template.md for issue format.

Integration with spec-kit

This plugin handles WHAT to build and WHY (product discovery). For HOW to build it, use spec-kit:

PM Plugin → GitHub Issue → spec-kit
/pm:file     Creates issue   /speckit.specify
/pm:prd      Creates issue   /speckit.plan → /speckit.implement

The GitHub Issue IS the handoff—no separate command needed.

Staleness Handling

PM data ages. Handle proactively:

• Competitor data >30 days: Prompt refresh before gap analysis
• Gap analysis >14 days: Warn when viewing backlog
• GitHub sync >24 hours: Suggest /pm:sync on session start

⚠️ Competitor data is 45 days old. Run `/pm:landscape` to refresh.

Additional Resources

Reference Files

• references/winning-filter.md - Detailed WINNING scoring criteria
• references/github-labels.md - Label definitions and colors
• references/issue-template.md - GitHub Issue template
• references/data-structure.md - Complete .pm/ folder structure

Example Files

• examples/gap-analysis.md - Sample gap analysis output
• examples/competitor-profile.md - Sample competitor profile