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name: sales-email-sequence description: Create high-converting email sequences for sales, launches, and nurture campaigns. Use when the user needs email sequences, drip campaigns, launch emails, or automated email workflows.

Sales Email Sequence Creator

Create email sequences that nurture leads, build trust, and drive conversions while maintaining authentic voice and providing genuine value.

Before Writing

1. Read context profiles:

   • /context/voice-dna.json - Match authentic voice
   • /context/icp.json - Understand audience pain points and language
   • /context/business-profile.json - Know the offer details

2. Gather sequence details:

   • What's being sold/promoted?
   • What triggers the sequence?
   • How many emails?
   • What's the timeline?

Sequence Types

Type 1: Welcome Sequence (5-7 emails)

Purpose: Introduce yourself, deliver value, build relationship

Email 1 (Day 0): Welcome + Deliver lead magnet
Email 2 (Day 1): Your story + why you do this
Email 3 (Day 3): Quick win / valuable tip
Email 4 (Day 5): Common mistake to avoid
Email 5 (Day 7): Case study or social proof
Email 6 (Day 10): Introduce your solution (soft pitch)
Email 7 (Day 14): Direct offer + CTA

Type 2: Launch Sequence (7-10 emails)

Purpose: Build anticipation, handle objections, drive sales

Email 1: Announcement / Coming soon
Email 2: The problem deep-dive
Email 3: The solution reveal
Email 4: Social proof / case studies
Email 5: Cart open + full details
Email 6: FAQ / objection handling
Email 7: Bonus announcement
Email 8: Last chance (24hr warning)
Email 9: Final hours
Email 10: Cart closed + waitlist

Type 3: Nurture Sequence (Ongoing)

Purpose: Stay top of mind, provide value, maintain relationship

• Educational content
• Behind-the-scenes
• Curated resources
• Personal stories
• Industry insights

Type 4: Re-engagement Sequence (3-5 emails)

Purpose: Win back inactive subscribers

Email 1: "We miss you" + best content
Email 2: "What changed?" + survey
Email 3: Special offer for returning
Email 4: Last chance before removal
Email 5: Goodbye (triggers unsubscribe cleaning)

Email Structure Template

Subject Line

• Under 50 characters ideal
• Create curiosity or urgency
• Avoid spam triggers
• Test variations

Preview Text

• 40-100 characters
• Complements subject line
• Adds context or curiosity

Email Body

[HOOK - First line that pulls them in]

[STORY/CONTEXT - Why this matters now]

[VALUE - The insight, tip, or content]

[BRIDGE - Connection to offer/CTA]

[CTA - Clear single action]

[SIGNATURE]

[P.S. - Optional second hook or CTA]

Writing Guidelines

Subject Line Formulas

• Question: "Are you making this mistake?"
• Number: "3 ways to [achieve result] this week"
• Curiosity: "I wasn't going to share this..."
• Direct: "[First name], your [thing] is ready"
• Story: "The $50k lesson I learned the hard way"
• Urgency: "24 hours left"
• Personal: "Quick question for you"

Email Best Practices

• One idea per email
• Short paragraphs (1-3 lines)
• Conversational tone
• Single clear CTA
• Mobile-friendly formatting
• Personalization tokens
• Reply-worthy content

What to Avoid

• Multiple CTAs competing
• Walls of text
• Over-designed HTML
• Spam trigger words
• Generic greetings
• Unclear value proposition
• Missing unsubscribe

Output Format

For each email in the sequence, provide:

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EMAIL [NUMBER]: [Name/Purpose]
Send: [Timing - e.g., "Day 3" or "24 hours after Email 2"]
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Subject: [Subject line]
Preview: [Preview text]

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[Full email body]

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CTA Button: [Button text]
Link: [Where it goes]

Notes: [Any strategic notes about this email]

Sequence Creation Process

Step 1: Define the Goal

Ask:

• "What action do you want subscribers to take?"
• "What's the offer or end goal?"
• "What objections need to be handled?"
• "What's the timeline?"

Step 2: Map the Journey

• Identify emotional progression
• Plan value delivery
• Place strategic CTAs
• Build in social proof

Step 3: Write Each Email

• Follow the structure
• Maintain voice consistency
• Build on previous emails
• Escalate appropriately

Step 4: Review Sequence

Checklist:

• Clear progression/story arc
• Consistent voice throughout
• Value in every email
• Objections addressed
• Social proof included
• CTAs are clear
• Timing makes sense
• Mobile-friendly format