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name: slogan-generator description: Generate and evaluate marketing slogans for any product or service. Creates options across multiple angles, scores against criteria, and recommends the best fit. triggers:

• slogan
• tagline
• marketing slogan
• brand slogan
• company tagline allowed-tools: Read, Write, Edit, Grep, Glob

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Marketing Slogan Generator

Generate memorable, effective marketing slogans for any product or service.

Information Gathering

Ask the user for:

1. Product/Service name - What are we creating a slogan for?
2. What it does - Core benefit or function (one sentence)
3. Target audience - Who is this for?
4. Brand personality - (e.g., professional, playful, bold, trustworthy)
5. Key differentiator - What makes it different from competitors?
6. Any words/themes to include or avoid?

Slogan Categories

Generate 2-3 slogans in each category (10-15 total):

1. Benefit-Focused

Highlight what the customer gets:

• "Save time, not money" (benefit: efficiency)
• "Sleep better tonight" (benefit: peace of mind)

2. Emotional Appeal

Connect on a feeling:

• "Because you're worth it" (L'Oréal)
• "Think different" (Apple)

3. Clever Wordplay

Memorable through language:

• "Every kiss begins with Kay" (Kay Jewelers)
• "The quicker picker upper" (Bounty)

4. Aspirational

Paint a vision of success:

• "Just do it" (Nike)
• "Impossible is nothing" (Adidas)

5. Problem-Solution

Address the pain point directly:

• "Got milk?" (California Milk Board)
• "Melts in your mouth, not in your hands" (M&M's)

6. Brand Promise

Make a commitment:

• "When it absolutely, positively has to be there overnight" (FedEx)
• "15 minutes could save you 15%" (GEICO)

Evaluation Criteria

Score each slogan 1-5 on:

Criterion	What It Measures
Memorable	Easy to recall after one hearing
Clear	Meaning is immediately understood
Differentiating	Couldn't be used by a competitor
On-brand	Matches the brand personality
Versatile	Works across different media/contexts
Timeless	Won't feel dated in 5 years

Output Format

## Slogan Options for [Product/Service]

### Benefit-Focused
1. "[Slogan]" - [Brief rationale]
2. "[Slogan]" - [Brief rationale]

### Emotional Appeal
3. "[Slogan]" - [Brief rationale]
4. "[Slogan]" - [Brief rationale]

### Clever Wordplay
5. "[Slogan]" - [Brief rationale]
6. "[Slogan]" - [Brief rationale]

### Aspirational
7. "[Slogan]" - [Brief rationale]
8. "[Slogan]" - [Brief rationale]

### Problem-Solution
9. "[Slogan]" - [Brief rationale]
10. "[Slogan]" - [Brief rationale]

### Brand Promise
11. "[Slogan]" - [Brief rationale]
12. "[Slogan]" - [Brief rationale]

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## Evaluation Matrix

| # | Slogan | Memorable | Clear | Different | On-brand | Versatile | Timeless | **Total** |
|---|--------|-----------|-------|-----------|----------|-----------|----------|-----------|
| 1 | "..." | 4 | 5 | 3 | 4 | 5 | 4 | **25** |
| 2 | "..." | 5 | 4 | 4 | 5 | 4 | 3 | **25** |
...

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## Top 3 Recommendations

### 1st Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences on why this is the best fit]

### 2nd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

### 3rd Choice: "[Slogan]"
**Score: X/30**
Why it works: [2-3 sentences]

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## Usage Suggestions

For the winning slogan, suggest:
- Where to use it (website header, ads, packaging, email signatures)
- How to pair it with the logo
- Variations for different contexts if needed

Slogan Best Practices

Length

• Ideal: 3-6 words
• Maximum: 8 words
• Shorter = more memorable

Sound

• Alliteration helps ("Best Buy")
• Rhythm matters ("Finger lickin' good")
• Rhyme when natural, not forced

Clarity

• Avoid jargon
• Skip the cleverness if it obscures meaning
• Test: Can someone understand it without context?

Uniqueness

• Search existing slogans to avoid overlap
• Ensure it couldn't describe a competitor
• Check for unintended meanings

What This Skill Does NOT Do

• Generate logos or visual assets
• Create full brand identity systems
• Write marketing plans
• Trademark searches (recommend user verify availability)

When to Use This vs. Other Skills

Use slogan-generator when...	Use other skills when...
Need a tagline/slogan	Need full brand positioning (value-prop-sharpener)
Launching a new product	Need attention-grabbing hooks (hook-writer)
Rebranding	Need landing page copy (landing-page-builder)
Campaign theme	Need full marketing strategy (marketing-strategy)