CRM

Use when setting product North Star metrics, decomposing high-level business metrics into actionable sub-metrics and leading indicators, mapping strategy to measurable outcomes, identifying which metrics to move through experimentation, understanding causal relationships between metrics (leading vs lagging), prioritizing metric improvement opportunities, or when user mentions metric tree, metric decomposition, North Star metric, leading indicators, KPI breakdown, metric drivers, or how metrics connect.

Gmail-integrated CRM for managing pipelines, deals (boxes), contacts, and email threads

Bitrix24 REST API via curl. Use this skill to manage CRM (leads, deals, contacts), tasks, and users.

Use when developing business strategy (market entry, product launch, geographic expansion, M&A, turnaround), conducting competitive analysis (profiling competitors, assessing competitive threats, Porter's 5 Forces, identifying differentiation), applying strategic frameworks (Good Strategy kernel with diagnosis/guiding policy/coherent actions, SWOT, Blue Ocean Strategy, Playing to Win where-to-play/how-to-win, Value Chain Analysis, BCG Matrix), making strategic decisions under constraints (build vs buy, pricing strategy, market positioning, business model choices), planning strategic initiatives (annual planning, OKRs, roadmaps), evaluating competitive positioning (moats, sustainable advantages, differentiation vs cost leadership), or when user mentions "strategy", "competitive analysis", "Porter's 5 Forces", "SWOT", "market positioning", "strategic planning", "competitive landscape", or "strategic frameworks".

Research and compile the latest AI news from across the industry. Use this skill when asked to find AI news, get AI updates, research what's happening in AI, check for AI announcements, or gather intelligence on AI companies. Triggers include requests for "AI news", "latest AI developments", "what's new in AI", "AI industry updates", or news about specific AI companies (OpenAI, Anthropic, Google, Microsoft, Meta, Amazon, Nvidia, xAI, Mistral, Cohere, Apple, Salesforce).

Query and explore SAP OData endpoints with secure logging and configurable output. Use this skill when the user needs to fetch data from SAP systems, explore SAP entity structures, or query SAP business objects like BusinessPartner, SalesOrder, Product, etc.

Use when evaluating business model viability, analyzing profitability per customer/product/transaction, validating startup metrics (CAC, LTV, payback period), making pricing decisions, assessing scalability, comparing business models, or when user mentions unit economics, CAC/LTV ratio, contribution margin, customer profitability, break-even analysis, or needs to determine if a business can be profitable at scale.

Create a comprehensive SEO_STRATEGY.md covering both traditional SEO and Generative Engine Optimization (GEO) for AI platforms. Requires CUSTOMER.md to exist first. Includes platform-specific tactics for Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini with effort/impact prioritization.

SvelteKit patterns for devhub-crm. Use for remote functions (query, form, command), routing, and server-side logic.

Senior Project Manager for Software, SaaS, and digital web/mobile applications. Use for strategic planning, portfolio management, stakeholder alignment, risk management, roadmap development, budget oversight, cross-functional team leadership, and executive reporting for software products.

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

Expert in product positioning, messaging, go-to-market strategy, and customer-focused communication

Creates CDP journey definitions in YAML using `tdx journey` commands. Covers journey stages, steps (wait, activation, decision_point, ab_test, merge, jump, end), entry/exit criteria, goals, embedded segments, and versioning. Use when building customer journey orchestration workflows or managing journey YAML files.

Manages CDP child segments using `tdx sg` commands with YAML rule configs. Covers filtering with operators (Equal, In, Greater, TimeWithinPast, Contain), folder organization, and activations for Salesforce/Google Ads exports. Use when creating audience segments, validating with `tdx sg push --dry-run`, or listing fields with `tdx sg fields`.

Facilitate Google Ventures Design Sprints - 5-day process for answering critical business questions through design, prototyping, and testing with customers.

Requirements prioritization techniques including MoSCoW, Kano Model, WSJF (SAFe), and Wiegers' Value/Cost/Risk matrix. Provides scoring frameworks, trade-off analysis, and priority visualization. Use when ranking requirements by business value, customer impact, or implementation efficiency.

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.

Complete sales funnel design, B2B sales playbook, CRM setup, and customer success management. Use when building sales processes or reducing churn.