Business

Governance playbook for joint marketing programs, MDF, and performance reviews.

Use for structured technical SEO audits, incident response, and validation.

Use when researching, segmenting, and maintaining journalist/analyst contact lists.

Use when diagnosing crawl/index issues, performance regressions, or structured data gaps.

Structured approach for investigating funnel issues across e-commerce experiences.

Use to design and document customer segments with clear criteria, metrics, and governance.

Use when researching, clustering, and prioritizing keywords for SEO roadmaps.

Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.

Use when defining events, fields, and governance for GTM analytics pipelines.

Use to design and maintain structured renewal/save motions across segments and risk levels.

Measurement system tracking engagement, health, and business impact of community programs.

Use to link segments and insights to GTM plays, owners, and measurement plans.

Step-by-step checklist for routing healthcare marketing assets through legal, medical, and privacy approvals.

Use when measuring webinar funnel performance and diagnosing audience behavior.

Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.

Use to enforce stage definitions, next-step requirements, and data completeness across the pipeline.

Layout and storytelling guide for marketing analytics executive dashboards.

Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

Monitoring and alerting framework for ecommerce site speed, errors, and uptime.

Template for packaging revenue analytics into concise exec/board narratives.